Looking for ways to get links to your utah web site? How about a free search engine marketing resource for getting some copy up and linked back to your site. Utahwebdesign.net offers an "add your utah site" tool to do just that. No strings attached, they won't sell your info or market to you. More at utahwebdesign.net
Your web site must be owned and operated in the state of Utah though, and must not be under construction. Who would want to promote a site that is under construction anyway.
Tuesday, August 28, 2007
Marketing Utah web design requires constant change
Marketing Utah web site design requires constant change.
Red Olive , a creative group in Utah, has spent over seven years developing it's service offering which includes designing web sites in Utah and even international clients. Our initial offering was all programming and web work back in the 90's but quickly added new talent to the roster. As we picked up specialized team members we grew the offering to print design, and then to media buying.
In an attempt to market websites on the Internet you find tactics that you think will work best for your clients. You study the their competitors and how they are currently marketing online and try to do something different that they have not yet thought of. Marketing a services company compared to hard goods is quite different in nature so it requires a much different approach. There are volumes of information on the web about making your site content accessible and people telling you to go submit a Google XML sitemap and many other various chores. Do you really think Google needs an XML sitemap or does it make anxious site owners feel as though they are working towards their goal of total web domination? The only true fact about search engine marketing is that it has and will change constantly and no one approach will last forever. The Google boys are smart, they need to be, and will force you to evolve and adapt to change. Trial and error is actually a strategy of sorts, you find what works for the time and use it. Study the top three listings in Yahoo or Google on a regular basis and attempt to reverse engineer the how and why they achieved the ranking they did. This will open some interesting dialog, especially over the next few years when the demand grows out of control. First page dominance will be harder and harder to obtain as more companies come online and hire so-called SEO experts to market their sites. I love change so it will be a blast to see what transpires in the coming years.
Red Olive , a creative group in Utah, has spent over seven years developing it's service offering which includes designing web sites in Utah and even international clients. Our initial offering was all programming and web work back in the 90's but quickly added new talent to the roster. As we picked up specialized team members we grew the offering to print design, and then to media buying.
In an attempt to market websites on the Internet you find tactics that you think will work best for your clients. You study the their competitors and how they are currently marketing online and try to do something different that they have not yet thought of. Marketing a services company compared to hard goods is quite different in nature so it requires a much different approach. There are volumes of information on the web about making your site content accessible and people telling you to go submit a Google XML sitemap and many other various chores. Do you really think Google needs an XML sitemap or does it make anxious site owners feel as though they are working towards their goal of total web domination? The only true fact about search engine marketing is that it has and will change constantly and no one approach will last forever. The Google boys are smart, they need to be, and will force you to evolve and adapt to change. Trial and error is actually a strategy of sorts, you find what works for the time and use it. Study the top three listings in Yahoo or Google on a regular basis and attempt to reverse engineer the how and why they achieved the ranking they did. This will open some interesting dialog, especially over the next few years when the demand grows out of control. First page dominance will be harder and harder to obtain as more companies come online and hire so-called SEO experts to market their sites. I love change so it will be a blast to see what transpires in the coming years.
Why do the marketing guys reference hits?
Everyone who has ever run a web server and worked with web statistics knows that "hits" don't really matter. Beware of a marketing firm pushing web site hits in their statistics, it's not an accurate assessment of your traffic. "Visitor Sessions" is what you should be looking for.
Hits are misleading by nature because they count each and every file on a page like images and the page itself. For example you can have a single web page with 20 images on it, resulting 21 hits. Easy to see why marketing firms like to use hits instead, really easy to pass them off as unique visitors too since the term hits was coined in the early days of the internet and not to mention publicised to hell on television.
My company, Red Olive a creative firm in Utah, has used a multitude of stats programs to track search engine optimization efforts for websites. Most fell short in that they weren't real-time or couldn't get to logs on other servers "easily". WebTrends is overpriced and under delivers, but if you like customizing your own software and are looking for a good base app to start with, I suggest surfstatslive.com. Written in easy to manage ASP, just pull up the code and modify it to meet your needs and skin it. Works awesome for us and has all the features, including PPC campaign tracking, sales funnels, etc. Or you can always use the FREE Google analytics , gets the job done and is totally no cost.
If you are interested in search engine optimization, check out our red olive corporate blog site for server and creative coding tips.
Hits are misleading by nature because they count each and every file on a page like images and the page itself. For example you can have a single web page with 20 images on it, resulting 21 hits. Easy to see why marketing firms like to use hits instead, really easy to pass them off as unique visitors too since the term hits was coined in the early days of the internet and not to mention publicised to hell on television.
My company, Red Olive a creative firm in Utah, has used a multitude of stats programs to track search engine optimization efforts for websites. Most fell short in that they weren't real-time or couldn't get to logs on other servers "easily". WebTrends is overpriced and under delivers, but if you like customizing your own software and are looking for a good base app to start with, I suggest surfstatslive.com. Written in easy to manage ASP, just pull up the code and modify it to meet your needs and skin it. Works awesome for us and has all the features, including PPC campaign tracking, sales funnels, etc. Or you can always use the FREE Google analytics , gets the job done and is totally no cost.
If you are interested in search engine optimization, check out our red olive corporate blog site for server and creative coding tips.
Red Olive Design Launches new website after four years of the same old site
FOR IMMEDIATE RELEASE
Contact: Matthew Moeller
TOLL FREE: 1-866-RED-OLIVE
Email: pr@redolivedesign.com
RED OLIVE DESIGN LAUNCHES ALL NEW WEBSITE AFTER 4 YEARS!
Red Olive Design, a Utah web design services company launched a new corporate website last week. Besides the updated look, the website offers much more information and is far easier to use compared to the last version. There is an all new corporate blog site setup to help clients and other Internet searchers find information on not only helpful web developer tips but a rare glimpse of the inner workings of the company. Dynamic news updates and RSS feeds to help make the information more accessible too.
Red Olive also introduced a new project management system where clients can keep tabs on their project during the development stages every step of the way, with email updates every time there is file posted, a note entered, or a milestone met. One more way Red Olive is striving to exceed the expectations of clients and open channels communication.
The new website also offers an updated portfolio showcasing some recent work in print, web design, interactive, and identity. Stop by redolivedesign.com and check out the latest updates. In the coming weeks we will be adding all the new radio creative section highlighting our most recent radio spots produced.
Contact: Matthew Moeller
TOLL FREE: 1-866-RED-OLIVE
Email: pr@redolivedesign.com
RED OLIVE DESIGN LAUNCHES ALL NEW WEBSITE AFTER 4 YEARS!
Red Olive Design, a Utah web design services company launched a new corporate website last week. Besides the updated look, the website offers much more information and is far easier to use compared to the last version. There is an all new corporate blog site setup to help clients and other Internet searchers find information on not only helpful web developer tips but a rare glimpse of the inner workings of the company. Dynamic news updates and RSS feeds to help make the information more accessible too.
Red Olive also introduced a new project management system where clients can keep tabs on their project during the development stages every step of the way, with email updates every time there is file posted, a note entered, or a milestone met. One more way Red Olive is striving to exceed the expectations of clients and open channels communication.
The new website also offers an updated portfolio showcasing some recent work in print, web design, interactive, and identity. Stop by redolivedesign.com and check out the latest updates. In the coming weeks we will be adding all the new radio creative section highlighting our most recent radio spots produced.
Subscribe to:
Posts (Atom)