Marketing Utah web design requires constant change

Marketing Utah web site design requires constant change.

Red Olive , a creative group in Utah, has spent over seven years developing it's service offering which includes designing web sites in Utah and even international clients. Our initial offering was all programming and web work back in the 90's but quickly added new talent to the roster. As we picked up specialized team members we grew the offering to print design, and then to media buying.

In an attempt to market websites on the Internet you find tactics that you think will work best for your clients. You study the their competitors and how they are currently marketing online and try to do something different that they have not yet thought of. Marketing a services company compared to hard goods is quite different in nature so it requires a much different approach. There are volumes of information on the web about making your site content accessible and people telling you to go submit a Google XML sitemap and many other various chores. Do you really think Google needs an XML sitemap or does it make anxious site owners feel as though they are working towards their goal of total web domination? The only true fact about search engine marketing is that it has and will change constantly and no one approach will last forever. The Google boys are smart, they need to be, and will force you to evolve and adapt to change. Trial and error is actually a strategy of sorts, you find what works for the time and use it. Study the top three listings in Yahoo or Google on a regular basis and attempt to reverse engineer the how and why they achieved the ranking they did. This will open some interesting dialog, especially over the next few years when the demand grows out of control. First page dominance will be harder and harder to obtain as more companies come online and hire so-called SEO experts to market their sites. I love change so it will be a blast to see what transpires in the coming years.