Why do the marketing guys reference hits?

Everyone who has ever run a web server and worked with web statistics knows that "hits" don't really matter. Beware of a marketing firm pushing web site hits in their statistics, it's not an accurate assessment of your traffic. "Visitor Sessions" is what you should be looking for.

Hits are misleading by nature because they count each and every file on a page like images and the page itself. For example you can have a single web page with 20 images on it, resulting 21 hits. Easy to see why marketing firms like to use hits instead, really easy to pass them off as unique visitors too since the term hits was coined in the early days of the internet and not to mention publicised to hell on television.

My company, Red Olive a creative firm in Utah, has used a multitude of stats programs to track search engine optimization efforts for websites. Most fell short in that they weren't real-time or couldn't get to logs on other servers "easily". WebTrends is overpriced and under delivers, but if you like customizing your own software and are looking for a good base app to start with, I suggest surfstatslive.com. Written in easy to manage ASP, just pull up the code and modify it to meet your needs and skin it. Works awesome for us and has all the features, including PPC campaign tracking, sales funnels, etc. Or you can always use the FREE Google analytics , gets the job done and is totally no cost.

If you are interested in search engine optimization, check out our red olive corporate blog site for server and creative coding tips.

Red Olive Design Launches new website after four years of the same old site

FOR IMMEDIATE RELEASE
Contact: Matthew Moeller
TOLL FREE: 1-866-RED-OLIVE
Email: pr@redolivedesign.com

RED OLIVE DESIGN LAUNCHES ALL NEW WEBSITE AFTER 4 YEARS!

Red Olive Design, a Utah web design services company launched a new corporate website last week. Besides the updated look, the website offers much more information and is far easier to use compared to the last version. There is an all new corporate blog site setup to help clients and other Internet searchers find information on not only helpful web developer tips but a rare glimpse of the inner workings of the company. Dynamic news updates and RSS feeds to help make the information more accessible too.
Red Olive also introduced a new project management system where clients can keep tabs on their project during the development stages every step of the way, with email updates every time there is file posted, a note entered, or a milestone met. One more way Red Olive is striving to exceed the expectations of clients and open channels communication.
The new website also offers an updated portfolio showcasing some recent work in print, web design, interactive, and identity. Stop by redolivedesign.com and check out the latest updates. In the coming weeks we will be adding all the new radio creative section highlighting our most recent radio spots produced.

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For more information go to http://www.redolivedesign.com/ or call Justin Wilde at1-866-RED-OLIVE